That’s right, I said it, “restaurants are weakly connected to the internet”. You, as a restauranteur, may think your restaurants information and menu is “out in the wild” in a way that benefits your restaurant but I’m saying its not what you think. You may be doing a disservice to your restaurant.
Restaurants have a weak connection into the internet because most of the information about the menu, and your restaurant, is no longer in your control or no longer updated by you. How quickly this information can become inaccurate. Have you ever counted how many locations your menu is located, how many places attempt to index your menu items, how many places list your operating hours? It’s probably way more than you have time to maintain and keep accurate.
For this reason alone you’re information does not contain a strong connection between the websites, mobile applications, search engines and your restaurant.
How often do visitors go to a website and find an out-of-date menu, a change in operating hours or can’t find the specials of the day/week? Shouldn’t this information be available as soon as it changes in-house?
The solution is simple.
- Create a standard so the information can be “understood”
- Create a single point where your information is maintained, updated and distributed
Instead of you updating your information everywhere, let them come to you for updated information.
This is the power of OpenMenu. A standard for the way the information is stored and methods in place so your information is distributed immediately when you update it. Add daily specials to your menu and it appears everywhere that is displaying your menu. Just that simple.
Do you agree or disagree? What are your thoughts?